"I Am Evel Knievel" features footage of Evel's greatest jumps, including the seminal Snake River Canyon and Caesars Palace jumps. The film also showcases Knievel's rise from a small town rebel in Butte, Montana, to a cultural icon whose rise to super-stardom was built on nerves of steel. Featured include Matthew McConaughey, Kid Rock, Michelle Rodriguez, Guy Fieri, Robbie Maddison and family members including sons Kelly and Robbie, and former wives Linda Knievel and Krystal Kennedy-Knievel.  Martello served as an Executive Producer on the project.